Early pitch phase concept art for the Candy Crush ‘Dev Diaries’ podcast’s virtual set production, drawing from the brand’s fun and eclectic universe. Contracted by award-winning video production agency Sunday Treat.

Sometimes projects don’t move past the initial pitch stage (and that’s okay too!) but it’s still a key part of the process. Here are some early design concepts (packaging, digital design, print design) which I’ve compiled for brands over the years, and that I’m still proud to include in my portfolio even though they never saw the light of day.