Our creative spark can feel so fragile at times, that we might be tempted to stay mentally ‘on’ in order to protect it. But in truth, it isn’t something you can actually control. It ebbs and flows with the right physical and mental conditions, and so it’s important to know when and how to shut off and create that mental headspace needed for creative clarity and renewal.

Typography is a cornerstone of a strong brand, because it directly shapes how a brand is perceived. From building recognition, personality and an overall cohesive identity, through to improving user experience through accessibility and readability, typography is much more than just aesthetics or formatting words on a page.

With branding, the real differentiator isn’t simply being ‘better’ than your competition. It’s about shifting how you show up. Morally, culturally, visually – it’s about cutting through the noise to stand for something specific, expressing it in a consistent way, and allowing people to feel it.