Drift & Bloom is a concept for an all-natural sparkling soda brand, infusing emotions and memories into every sip with bold flavour combinations.
The problem
People are moving away from sickly sweet soft drinks, and embracing more complex and sophisticated flavour profiles in more natural and healthy alternatives. There is also a need for a product which understands people on a human level, connecting with them when it matters most: during life’s messy and silly moments.
The solution
Drift & Bloom is a conceptual soda range, with bold and intriguing flavour combinations which truly make us feel something. A bold and witty brand which isn’t afraid to make a statement, Drift & Bloom ties the drinking experience back to life’s moments, embracing our individual uniqueness and personalities.
*GenAI was used in this project to achieve realism in conceptual campaign imagery.
Deliverables
Art direction, Brand design, Campaign design, Concept design, Creative direction, Out of home / Billboard design, Packaging design
