Design industry resources
The beauty, wellness & lifestyle sectors continue to evolve in tandem, shaped by community.
Discover key challenges brands face and how they might create cultural relevance with impactful visual design – especially in an age of digital automation, where real connection is more valuable than ever before.
Identify the potential gaps in your content strategy with this design audit.
Find out where your brand might be, versus the opportunities you could explore next, to take your content to the next level.
Design tips for business owners
The secret to a great pitch deck? Impactful storytelling.
A strong pitch deck that actually works isn’t necessarily the most beautifully designed one. It’s the one which has an emotional hook and tells a great story, and where design is used strategically to convey professionalism, expertise, clarity and a strong understanding of your own brand.
How to craft a truly strong brand personality in a crowded space
With branding, the real differentiator isn’t simply being ‘better’ than your competition. It’s about shifting how you show up. Morally, culturally, visually – it’s about cutting through the noise to stand for something specific, expressing it in a consistent way, and allowing people to feel it. Here are four tips to help guide you towards achieving just that.
What does great design look like in an AI-powered era?
Designers have always had to adapt. And in a world where technologies like AI are accelerating rapidly, the real question isn’t whether we resist it, but how we learn from it. How can we harness AI as a collective force for good — not to replace creativity, but to evolve it — and continue producing great design in ways that honour its core principles?
Rediscovering your creative purpose with a mindset of change
Yasmine Patpatia is a London-based creative coach who supports individuals looking to pursue a new direction, whether that be in their creative career or life’s purpose. Read on for Yasmine’s take on the current landscape, a glimpse into the ways she can help rediscover one’s purpose through coaching, and for how you could begin to apply a mindset of change to your everyday.
Art & creativity process
Experimental artist diaries: Lino printmaking tips for beginners
Whether you’re looking to add more textural depth to your art, or explore a new skillset which bridges digital and analog art in an affordable and meditative way, lino printmaking may be right for you. Since adding it to my own process, I’ve found a lot of freedom in reproducing my work, especially at a larger scale.
How my giclée printing process has evolved with Canon’s PRO-300 printer
I remember reading that if you’re an artist who wants to create prints, you should outsource: this keep costs low while letting experts handle all aspects of production. As attractive as this may seem, one thing tipped the balance for me in favour of printing my own prints at home, and that’s knowing I could learn and grow from the process as a print artist. Here’s how my home studio giclée printing process has evolved, using Canon’s professional range.
Giclée meets the artist’s hand: Adding value to digital prints with analog art techniques
The artist’s hand, from brush strokes to train of thought, gives an artwork a personal and unique quality, making it truly one-of-a-kind in the eyes of collectors. Maybe this is what makes an artwork truly exciting to collect: when it allows people to feel a part of the artist’s journey creating it. As giclée artists, there's a thrilling world of mixed media art techniques we should be exploring. By bringing new layers of analog skills into the creation of our works, we might find the value of our fine art prints elevated in more ways than one. Here is my experience doing so, using Canon’s PRO-300 printer and professional design software.
Our timeless & ethereal human experience: In interview with Laetitia Dumez
Laetitia Dumez is an art and fashion photographer based between London and Paris, whose work captures timeless moments which reconnecting us to our human experience, with uniqueness and ethereal beauty. We had the privilege of finding out more about her process, inspirations and future ambitions, in an exclusive artist interview.