Industry insight
The beauty, wellness & lifestyle sectors continue to evolve in tandem, shaped by community.
Discover key challenges brands face and how they might create cultural relevance with thoughtful visual design – especially in an age of digital automation, where real connection is more valuable than ever before.
Impactful brands dare to be different, and sometimes it’s just a single degree of separation which helps create that momentum.
From knowing what your brand stands for, to creating memorable moments with emotional and sensory branding, here are eight ways to stand out within a sea of sameness and create a more authentic customer experience.
Identify the potential gaps in your content strategy with this design audit.
Find out where your brand might be, versus the opportunities you could explore next, to take your content to the next level.
Design tips for business owners
The secret to a great pitch deck? Impactful storytelling.
A strong pitch deck that actually works isn’t necessarily the most beautifully designed one. It’s the one which has an emotional hook and tells a great story, and where design is used strategically to convey professionalism, expertise, clarity and a strong understanding of your own brand. Read more
How to craft a truly strong brand personality in a crowded space.
With branding, the real differentiator isn’t simply being ‘better’ than your competition. It’s about shifting how you show up. Morally, culturally, visually – it’s about cutting through the noise to stand for something specific, expressing it in a consistent way, and allowing people to feel it. Here are four tips to help guide you towards achieving just that. Read more
Typography guidelines: Best practices when creating a brand identity.
Typography is a cornerstone of a strong brand, because it directly shapes how a brand is perceived. From building recognition, personality and an overall cohesive identity, through to improving user experience through accessibility and readability, typography is much more than just aesthetics or formatting words on a page. Read more
Our timeless & ethereal human experience: In interview with Laetitia Dumez.
Laetitia Dumez is an art and fashion photographer based between London and Paris, whose work captures timeless moments which reconnecting us to our human experience, with uniqueness and ethereal beauty. We had the privilege of finding out more about her process, inspirations and future ambitions, in an exclusive artist interview. Read more
Art & creativity process
Experimental artist diaries: Lino printmaking tips for beginners.
Whether you’re looking to add more textural depth to your art, or explore a new skillset which bridges digital and analog art in an affordable and meditative way, lino printmaking may be right for you. Since adding it to my own process, I’ve found a lot of freedom in reproducing my work, especially at a larger scale. Read more
How my giclée printing process has evolved with Canon’s PRO-300 printer.
I remember reading that if you’re an artist who wants to create prints, you should outsource: this keep costs low while letting experts handle all aspects of production. As attractive as this may seem, one thing tipped the balance for me in favour of printing my own prints at home, and that’s knowing I could learn and grow from the process as a print artist. Here’s how my home studio giclée printing process has evolved, using Canon’s professional range. Read more
Giclée meets the artist’s hand: Adding value to digital prints with analog art techniques.
The artist’s hand, from brush strokes to train of thought, gives an artwork a personal and unique quality, making it truly one-of-a-kind in the eyes of collectors. Maybe this is what makes an artwork truly exciting to collect: when it allows people to feel a part of the artist’s journey creating it. As giclée artists, there's a thrilling world of mixed media art techniques we should be exploring. By bringing new layers of analog skills into the creation of our works, we might find the value of our fine art prints elevated in more ways than one. Here is my experience doing so, using Canon’s PRO-300 printer and professional design software. Read more
Rediscovering your creative purpose with a mindset of change.
Yasmine Patpatia is a London-based creative coach who supports individuals looking to pursue a new direction, whether that be in their creative career or life’s purpose. Read on for Yasmine’s take on the current landscape, a glimpse into the ways she can help rediscover one’s purpose through coaching, and for how you could begin to apply a mindset of change to your everyday.