Feelgüd
A supplement brand created for people who’d rather be living – award-winning, science-led supplements designed to quietly support everyday life.
The challenge
Feelgüd is a UK-based wellness brand with a popular line of functional health mushroom and ashwagandha gummies. Featured and highly rated in IndyBest roundups, the brand has ambitious goals to improve its performance marketing strategy, notably through creatives which pack a punch with bold visual and copy pairings.
The solution
I helped the founders at Feelgüd create a series of dynamic paid social creatives, working with supplied themes, copy lines and lifestyle imagery provided by the team. The main goal of this project was to improve conversion of performance creatives, through punchy and engaging statics which conveyed the brand’s playful tone of voice and captured the product’s benefits using customer pain points for storytelling.
*Lifestyle imagery supplied by the brand
Scope
Art direction, Artworking, Editorial design, Performance marketing design, Social media design
Design takeaways
Create trust, and excitement will follow. Credibility is critical, especially for a young brand, so leaning on testimonials in exciting and playful ways was a great way to tell stories focussed on building trust with new customers.
Health meets joy. It was important to make sure the creatives felt on-brand, true to Feelgüd visual brand guidelines with bright and balanced use of colour and typography, but also captured the cheeky tone of voice in their copy lines.
Simplicity wins. With some of these statics, it was also crucial to pair back longer copy lines so that key information (from product benefits to user testimonials) could become bolder, punchier and easier to understand at a glance.
Let’s work together
If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.