Lovemore Sports

A premium venture in sports marketing and athlete representation, with a client roster including the likes of Cody Gakpo, João Pedro, Nico O’Reilly, Savinho and Heather Watson.

A computer monitor displays a website titled "The Home of Champions" with a picture of a man holding a trophy, and the website has a cookie policy notification at the bottom.

The challenge

As a major venture with luxury positioning, Lovemore Sports seeks elevation and sophistication at every turn, and approached me to help ensure this level of design quality of consistency could be easily achieved and maintained across digital and print experiences.

The solution

Full scope creative direction, design concept and implementation, across multiple touch points: Lovemore Sports website, social media design, various pitch deck templating, and branding for Lovemore Studios, a premium consultancy sprung from Lovemore Sports redefining athlete personal branding at the intersection of sports, culture & entertainment.

*Hero/client imagery provided by the brand

Scope

Brand design, Creative direction, Digital design, Editorial design, Logo design, Presentation template, Social media design, Templating, UI / Web design

The main project we tackled together was website design: helping Lovemore Sports relaunch itself digitally with a clean, minimalist website which embodies its values and proudly showcases a stellar athlete roster. As part of this project, I helped Lovemore Sports identify key opportunities with a competitor analysis.

A webpage moodboard featuring three website previews with descriptions. The first shows a teal Porsche Cayenne Electric with bold text, the second depicts a person cycling outdoors with a cheerful expression, and the third displays a close-up of a Richard Mille watch with intricate gears.

A digital moodboard with three website screenshots and descriptive text. The first shows a website for YMU with images of diverse confident individuals, the second is a website for Freegame Management with a black and white hockey player, and the third features a case study of Siglap House, Singapore, with a modern building image. Below each, there are descriptions of design features, fonts, and layout details.

In addition to seamlessly clean UI across web and digital, an important part of the puzzle is telling the stories of each athlete – such as Cody Gakpo going back to his roots in Togo – with bold and confident editorial layouts.

A group of young soccer players and a man in casual clothing gathered together outside in front of a red wall, some wearing Liverpool jerseys.

A man in a beige suit and green shirt sitting in a vintage car, with an overlay text announcing Cody Gakpo as a Bentley ambassador.

A soccer player wearing a red Liverpool FC jersey saluting during a match, with the word "GOAL" overlaid.

Templated brand documents are more than just a convenience – they’re a structural backbone for consistency and professionalism. One part of my ongoing relationship with Lovemore Sports is helping maintain consistency in design quality through various pitch presentations.

Collage of promotional images for Bentley x Cody Gakpo campaign. Top left features Cody Gakpo sitting in a vintage green car with text indicating partnership details; top right shows Gakpo driving a vintage car with budget and campaign info; bottom left is a mood board with photos of Gakpo and luxury cars; bottom right displays a network map of Gakpo's influence with follower statistics.

Promotion for a jewelry collaboration between UltraHuman and Cody Gakpo featuring images of hands with rings and jewelry, with text indicating February 2026 and Lovemore Sports branding.

A concept board featuring images of various rings and a paragraph discussing the challenge of designing smart rings, emphasizing lightweight, ergonomic, stylish, and culturally meaningful features.

Design concept image of a metal ring called the Ultrahuman x Cody Gakpo infinity metal loop, shown with a warm tone white gold inlay, a cool tone black titanium inlay, and worn on a hand with a ring. The image includes notes about inlay colors and a minimal, clean design.

Sheet of research and sketch ideas for a jewelry ring, including hand-drawn sketches, sample images, notes about design elements like boldness, delicacy, abstraction, heritage, and style constraints, plus key takeaways on style preferences and technical considerations.

Branding a premium consultancy sprung from Lovemore Sports, which redefines athlete personal branding at the intersection of sports, culture & entertainment.

Lovemore Studios

Two pens, one black and one beige, with metal tips, are positioned to form a heart shape against a plain light gray background.

Multiple digital design moodboards showcasing layouts and visual concepts for different applications.

A digital graphic titled 'Competitor Landscape' comparing three visual branding styles from left to right: minimal and clean, bold and strong, and playful and stylish, with example website screenshots and descriptive text.

Collage of fashion and branding images, including logos, promotional photos, and models, with text mentioning 'CONCEPT ROUTE B - STATEMENT MAKERS' and phrases like 'OFF WHITE,' 'FREEGAME,' 'BULLET THE BELIEF,' and 'LOVE MORE STUDIOS.'

A magazine or editorial layout featuring images of diverse individuals, fashion items, and magazines like Vogue, with text emphasizing confidence and leadership in sports, culture, and entertainment.

A document discussing the concept route A by Timeless Pioneers, with bold headline about Lovemore Studios, descriptions of typography and styles, and various headers and body text in a clean, modern design.

A white fabric shopping bag with black lettering lying on a gray concrete surface.

As part of the project, I shared multiple directions for the brand identity, which all interpreted the client’s vision in unique ways and which would still work to make an impact within the industry.

A poster with a photo of a smiling man with short black hair and a beard, wearing a white sweater and a watch, standing against a textured wall. The poster includes text about the importance of sport, culture, and entertainment, and features graphic elements like numbered patterns and abstract lines.

A shopping bag with a black and white design featuring the word 'YES' repeatedly printed in bold, capital letters, sits on a concrete ground with a long white strap extending from it.

A person with a beard smiling, wearing a white sweater and a wristwatch, standing against a textured wall, with overlaying black and white decorative text.

Stacks of business cards on a concrete surface with a concrete wall in the background.

Design takeaways

An exercise in personal branding: helping to shape an athlete’s identity. When you design for athletes, you’re not just creating posts, you’re building a public image. This is something I enjoy most about working with Lovemore Sports: the opportunity to learn more about athletes, their passions and motivations in their careers, and potential overlap with branding and design.
Design consistency for a long-standing client. I have been working with Sol Lovemore, founder of Lovemore Sports, for many years now. As a trusted client, I always appreciate his feedback and support bringing my creative vision into a wide scope of projects – from digital design (web UI) through to social media content creation – ensuring a consistent premium look & feel is maintained.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.