Obrizum

A leader in adaptive e-learning headquartered in Cambridge. The software company provides detailed AI-powered analytics, helping organisations drive sustainable improvements.

Collage of various digital documents, presentations, and infographics, including charts, images of people, and textual information on topics such as engagement, climate change, employee benefits, and communication strategies.
Collage of various digital documents, presentations, and infographics, including charts, images of people, and textual information on topics such as engagement, climate change, employee benefits, and communication strategies.

The challenge

Obrizum works with many clients who need e-learning material adapted to their unique brands. The challenge is therefore reinterpreting clients’ brand guidelines into easy-to-digest and engaging educational content – from digital reading bites to corporate presentations.

The solution

I have been working with Obrizum since 2022 on a variety of client-facing projects, spanning many sectors: education, finance and accounting, cybersecurity and governmental. Each project will involve setting up core template styles which are then rolled out onto e-learning content pieces, which also involves a bulk of diagram, infographic, icon and illustration work.

Scope

Editorial design, Icon design, Illustration, Infographics, Presentation design, Style guide development, Templating

A digital graphic with the text 'Our brand personality: progressive, confident, insightful, ambitious, open, enthusiastic, empowering, visionary.' The background is light, featuring three floating orange 3D cubes of varying sizes.

Included in my scope of work is implementing consistency across Obrizum’s own brand assets since the practice’s recent rebrand.

A collage of multiple pages from reports, presentations, or infographics on topics like climate change, cybersecurity, user retention, and data metrics, with diverse graphics, charts, and text.
A collage of multiple pages from reports, presentations, or infographics on topics like climate change, cybersecurity, user retention, and data metrics, with diverse graphics, charts, and text.
A collage of presentation slides related to Neuroblastoma UK, including a cover slide with the organization logo, a slide with a group of diverse women smiling, a slide with placeholder text and a photo of a group of people, a slide with key information and statistics, and a large slide with a blue background and an illustration of a microscope, with text about a gift donation supporting neuroblastoma research.
A collage of several pages from different reports and presentations, including charts, text, images, and infographics on various topics such as employee benefits, environmental issues, engagement strategies, and digital transformation.
Close-up of a white computer mouse with a black scroll wheel on a white surface.
Close-up of a white computer mouse with a black scroll wheel on a white surface.
Four sections of social media and technology concepts: a megaphone with social media icons, a globe with location points and an airplane, a gaming controller with a graph and a handshake icon, and a network of gears with related icons.

Illustrations will frequently need to be designed with animation potential in mind, brought to life by Obrizum’s in-house creative team.

Silhouette of a person's profile with a moon in the ear, surrounded by abstract circles and lines representing space and stars.
Illustration of various pills and tablets on a teal background, some capsules and some round tablets.
Silhouettes of three diverse people in profiles, wearing sunglasses, a hat, and headphones, against a teal background.
Illustration of a human head silhouette with an abstract thought bubble inside the head.

Design takeaways

  • Adaptability and versatility. Working with a client like Obrizum has helped me become a more versatile designer, able to adjust my thinking and process to meet different client expectations. I’m able to confidently shift between different visual styles when needed, design seamlessly across platforms and channels, respond constructively to feedback and stay current with trends without losing my design fundamentals.

  • Honing my illustration and iconography skills. Many of Obrizum’s clients will require visual assets to help make their e-learning material more accessible, including infographics and diagrams. As part of this, I have continued honing skills in illustration and icon design, becoming much more able to quickly produce these in a variety of complex styles which feel appropriate to a client’s brand guidelines. Even if they don’t currently have illustration as a facet of their identities, they may be looking to inject a more human and friendly tone into their e-learning content, making illustration perfect.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.