Oceanus is a London-based luxury brand creating bold, playful and sustainable swimwear collections for the free-spirited traveller.
The problem
Oceanus was looking for a solution to break the mould online, through a bold website which would match the playful and expressive energy the brand’s collections and social media presence were already portraying.
The solution
Contracted by Axe & Kettle as a freelance designer, and working collaboratively with the brand’s founder Hannah Attalah, we worked on a punch web design solution for desktop and mobile, injecting cheeky visual details across each part of the user experience around Oceanus’ then collection Casa Del Duckie.
Deliverables
Brand design, Creative direction, Digital design, Logo design, UI / Web design
The project began with a brand deep-dive and user research study, looking at opportunities for brand positioning & expression.
