Unto This Last were a Shoreditch-based independent furniture studio which specialised in locally produced, digitally crafted birch plywood products, known for its modern, functional, and minimalist designs.

The problem

Unto This Last were in need of a visual refresh: their digital comms and overall user experience felt a bit scattered. The brand did not have a consistent catalogue of product photography either, their existing image bank filled with distracting background elements and incorrectly lit shots.

The solution

I helped Unto This Last with key brand strategy work, setting up a visual communications plan to help the studio achieve a more modernised look & feel and consistent user experience. I was also tasked with three key design projects while freelancing with them: web design, modular product catalogue, and product photography.

Deliverables

Art direction, Brand strategy, Design thinking, Digital design, Image retouching, Product photography, UI / Web design

The name "Unto This Last" is derived from a book by John Ruskin, an influential writer who advocated for local craftsmanship and opposed the inefficiencies of large-scale, distant industrial production.

Unto This Last were a Shoreditch-based independent furniture studio which specialised in locally produced, digitally crafted birch plywood products, known for its modern, functional, and minimalist designs.

The problem

The solution

Deliverables

The name "Unto This Last" is derived from a book by John Ruskin, an influential writer who advocated for local craftsmanship and opposed the inefficiencies of large-scale, distant industrial production.

This ethos trickled down to everything Unto This Last did, including their interest in adaptable, modular furniture design.