I help brands level up their social media and digital marketing content with engaging content for their communities.
Paid & organic social: Polished asset creation
As part of my process, I’ll help elevate your campaign visuals. With my keen eye for art direction, I’ll consider colour, typography, composition, texture and tone, bringing all these elements together in a way which feels relevant, consistent and exciting for your brand’s values and ethos.
If you’re looking for something visually new, I’ll work with you to shoot new polished (and retouched) assets or find ways to refresh your existing asset library.
Paid & organic social: UGC and varied voices
I understand that your content serves a unique purpose at different points in the funnel, as well as across different platforms, so I will help you adapt how it looks and feels accordingly. I’ll create variety of ad creatives which will resonate with your audiences in appropriate ways – considering moods, contexts and cultural moments – helping your brand feel human, relatable and socially aware. If needed, I will shoot new content in UGC and native storytelling styles, to help you tell the best story or replenish a tired asset library.
Paid & organic social: Informative design
Informative creatives which target specific needs will help create value recognition for your brand. From infographics to bold typographic and layout statements, I will help you design ad creatives which help users by targeting their specific pain points, and beautifully highlights the key benefits of your products and services.
Website: Various asset creation
I’ll help you create responsive and optimised assets for your website, carrying messages across from other channels to ensure your campaigns feel coherent and consistent. I can help you create exciting and engaging landing page banners, product tiles, icons and illustrations which keep users scrolling.
Documents & data: Infographics, reports & whitepapers
I’ll help you create documents and data-rich content – such as whitepapers, e-books, reports, PDFs and standalone infographics – using design principles in typographic layout design to make sure information is clearly understandable, trustworthy and shareable.
Slide decks: Pitch and presentation design or templating
I’ll help you create pitch and presentation slides which build credibility and professionalism for your brand, whilst conveying ideas in memorable ways. I’ll design with your business needs, goals, impact and conversion front of mind, enhancing storytelling and making data more persuasive.
