Emma Hardie
Emma Hardie is a proudly British luxury skincare brand, stocked with the likes of Space NK and M&S. As my very first client obtained through email pitch, I worked with the small London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience–from tackling a packaging refresh introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, to mocking up POS concept art and editorial print ads.
Creative direction
Photoshoot art direction
Packaging refresh
Artworking
Editorial design
Print production
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Brand pitch & positioning research
Packaging design
Packaging design: from concept to final products
Product photography
Trade show POS design
