Oceanus is a premium clothing and swimwear label with a young female founder at the helm. Contracted by luxury brand marketing agency Axe & Kettle, I worked on a redesign of the Oceanus website for desktop and mobile: from concept to UI design, identifying opportunities to bring life and personality to the brand whilst meeting client expectations.

Full scope art direction and visual design implementation for Lovemore Sports, a venture in luxury sports marketing whose clients include Cody Gakpo, João Pedro and Heather Watson.

Urban is a leading mobile massage, beauty and wellness provider. I have been responsible for visual design, style guide ownership and ideation across the brand’s digital and print touch points.

Report/document templates, social media templates and sample bid illustration & infographic design work, for freelance client Heta Architects, a London-based practice.

Exploratory, phased web design (UI) delivered to Rooms Outdoor, a UK market leader in bespoke garden rooms.

Sometimes projects don’t move past the initial pitch stage (and that’s okay too!) but it’s still a key part of the process. Here are some early design concepts (packaging, digital design, print design) which I’ve compiled for brands over the years, and that I’m still proud to include in my portfolio even though they never saw the light of day.