Urban
Urban is a leading mobile massage, beauty and wellness provider. I have been responsible for visual design, style guide ownership and ideation across the brand’s digital and print touch points – from email templating and performance marketing ad creation, to billboard print artworking and app UI design. The role has also always been in close, creative collaboration with the larger Marketing, Product and Operations teams.
Brand design
Creative direction
Photoshoot art direction
Campaign planning
Style guide development
Editorial design
Templating
UI design (app & web)
Social media design
Performance marketing
Email marketing
OOH billboard design
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Across the board, creative campaign ideas and outputs express Urban’s innocent, human-centric and experiential values, following the tagline 'city life, with a human touch.’
App UI design
Performance & email marketing
Print production for event invitation
Out of home awareness campaigns
Creative direction & creation of various image assets
