The Art of Celebration
Creative direction and asset rollout for The Art of Celebration, a concept for a private, membership-based concierge service launched by Sol Lovemore, the founder behind Lovemore Sports. The brand would be heavily centred around an exclusive physical welcome pack including various items curated by user needs, as well as digital touch points.
Initial brand design concepts leaned heavily on art as a luxury vehicle for intangible experiences. In a second phase of brand development, this was further narrowed down with practical target demographic, material and touch point research.
Brand design
Creative direction
Art direction
Packaging design
UI design (web)
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First phase: Exploratory brand design concepts
Second phase: Brand design research
