Floragy

An award-winning natural skincare brand from Faversham, leading the future of skincare with its innovative use of RetinART™ in its small batch production.

The challenge

Floragy were looking for a new creative perspective as they prepared a digital campaign for one of their bestselling products, Flourish, a small batch serum using cutting-edge retinol alternative to deliver skincare technology without any of the side effects for conscious customers.

The solution

I worked closely with the founders of Floragy to conceptualise, execute and deliver a campaign for their innovative Flourish serum. I explored various thematic routes, from scientific to lifestyle-driven, to deliver a series of designs showcasing the product’s key benefits, across organic social posts, email designs and web banners.

Scope

Art direction, Artworking, Campaign design, Digital design, Editorial design, Email design, Social media design

A before and after comparison helps visualise how the new organic social post designs would come together on Floragy’s Instagram feed – helping a brand convey their strong ethics, values and sense of identity at a glance with visual balance and harmony.

Design takeaways

  • Balancing scientific and lifestyle aesthetics. Floragy as a brand feels very down to earth, human and relatable, and it was important to preserve these values throughout the campaign. However, I was also keen to move away from beauty editorial shoots with high polish and towards a more scientific aesthetic, to help the brand shed light on the innovative ingredients in its serum.

  • The value of editorial layouts in creating a recognisable brand. Seeing the before and after Instagram grid come together reminded me of the value of strong grid, typographic and layout design in shaping a recognisable brand at a glance. These are important treatments in helping a brand keep its storytelling feeling visually consistent, in turn fostering customer trust and loyalty.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.