Urban is a leading provider of mobile massage, beauty and wellness treatments within the UK.
I led Urban’s visual design and style system as their in-house senior designer, joining the brand at a point when brand consistency was fractured. My involvement touched upon all of the brand’s digital and print touchpoints, from digital to out of home campaigns, working in close creative partnership with the wider Creative, Marketing and Product teams.
Deliverables
Art direction, Brand design, Brand guidelines, Brand strategy, Digital design, Editorial design, Email design, Icon design, Illustration, Infographics, Out of home design, Presentation design, Social media design, Style guide development, Templating, UI (web & app) design
Creative campaign ideas and visual design solutions, across the board, reconnect with Urban’s brand guidelines and tone of voice: expressing the human-centric values of an innocent brand whose tagline is ‘city life, with a human touch.’
“After Jessie took ownership of our Meta creative, we saw an almost doubling of conversion rates.”
— Alice Harbourne, Head of Brand & Creative at Urban
