Strong performance marketing ads are built around a single goal: getting a measurable action. The best performing ads will usually combine numerous skillsets really well into one tight system: marketing strategy, psychology, copywriting and data-driven graphic design. How can graphic design be used more strategically, and positively influence conversion?

A strong pitch deck that actually works isn’t necessarily the most beautifully designed one. It’s the one which has an emotional hook and tells a great story, and where design is used strategically to convey professionalism, expertise, clarity and a strong understanding of your own brand. Read on for five tips to building a pitch deck for success.

Our creative spark can feel so fragile at times, that we might be tempted to stay mentally ‘on’ in order to protect it. But in truth, it isn’t something you can actually control. It ebbs and flows with the right physical and mental conditions, and so it’s important to know when and how to shut off and create that mental headspace needed for creative clarity and renewal.

Typography is a cornerstone of a strong brand, because it directly shapes how a brand is perceived. From building recognition, personality and an overall cohesive identity, through to improving user experience through accessibility and readability, typography is much more than just aesthetics or formatting words on a page.

With branding, the real differentiator isn’t simply being ‘better’ than your competition. It’s about shifting how you show up. Morally, culturally, visually – it’s about cutting through the noise to stand for something specific, expressing it in a consistent way, and allowing people to feel it.

Designers have always had to adapt. And in a world where technologies like AI are accelerating rapidly, the real question isn’t whether we resist it, but how we learn from it. How can we harness AI as a collective force for good — not to replace creativity, but to evolve it — and continue producing great design in ways that honor its core principles?

By bringing new layers of analog skills into the creation of our works, we might find the value of our fine art prints elevated in more ways than one. Here is my experience doing so, using Canon’s PRO-300 printer and professional design software.

Creative expression can be a process of self-exploration and healing, giving us the toolkits we may find helpful to make sense of our experiences. Read on to find out about Kimberly Hetherington’s journey into creative therapy, her passion for supporting personal change as a Vancouver-based creative mindfulness therapist, and some of the prompts she recommends to get started with creative expression.

I remember reading that if you’re an artist who wants to create prints, you should outsource: this keep costs low while letting experts handle all aspects of production. As attractive as this may seem, one thing tipped the balance for me in favour of printing my own prints at home, and that’s knowing I could learn and grow from the process as a print artist. Here’s how my home studio giclée printing process has evolved, using Canon’s professional range.

Yasmine Patpatia is a London-based creative coach who supports individuals looking to pursue a new direction, whether that be in their creative career or life’s purpose. Read on for Yasmine’s take on the current landscape, a glimpse into the ways she can help rediscover one’s purpose through coaching, and for how you could begin to apply a mindset of change to your everyday.

Arthur Keef is a self-taught photographer from Kenya, whose work crosses over into the fine art realm through beautiful composition, styling and use of colour. He shares how his process involves both an expression of his mind and a search for authenticity.

Lanabagu is a printmaker and tattoo artist based in the Northeast of England, who uses her art as form of self-discovery. Find out more about the creative process behind her charming ‘wobbly and whimsical’ work, as well as her future ambitions.

Yvette Kissi is a London-based textile designer and visual artist who creates stunning abstract compositions, influenced by her equally rich and vibrant cultural heritage. She shares what she believes makes textile and fabric such a unique medium, as well as her ambitions as an experimental creative.

Whether you’re looking to add more textural depth to your art, or explore a new skillset which bridges digital and analog art in an affordable and meditative way, lino printmaking may be right for you. Since adding it to my own process, I’ve found a lot of freedom in reproducing my work, especially at a larger scale.

Art can take on a completely different form when depth and dimension is added to it. Just like translating digital images into lino or screen prints, with all their texture and imperfection, this is what excited me about the prospect of creating new experiences for augmented reality and the metaverse. Following the success of my first NFT collection in 2022, I went on to work on various projects which take my work into novel digital spaces.

Laetitia Dumez is an art and fashion photographer based between London and Paris, whose work captures timeless moments which reconnecting us to our human experience, with uniqueness and ethereal beauty.

Rich Simmons is leading the next wave of artists pushing a new era of modern pop art. The award-winning British artist's bold use of colour and commentary is unmistakable, addressing stories of romance, lust, mental health and social injustice in his work.

Keep creative and wellness inspiration front of mind with one of Chromakane’s phone wallpapers – free for personal and non-commercial use.

Aaron McCauley of TLD&Friends – a designer-led community offering creative career support – shares his insight on growing and nurturing an emerging career. Aaron reveals his experience and key tips for becoming successful and adaptable within saturated creative industries.

Hey, dear reader! You may not know it but Chromakane was on a short hiatus until recently. Relaunching with new collections this year – what better way to clear my energy than with a complete reset of my studio space? Read on if you’re curious about the thinking that went into it…