The Art of Celebration was a concept for a private, membership-based concierge service launched by Sol Lovemore, the founder behind Lovemore Sports.
The problem
Sol wanted an elevated brand identity to match the premium experience members would experience when joining this exclusive concierge platform. The brand experience would need to be heavily centred around a physical welcome pack, the first touchpoint members experience.
The solution
Creative direction and asset rollout for the initial phases of brand development: an overall design concept for the brand which leans on an intangible and artistic experience; an exclusive physical welcome pack which feels curated to members’ profiles and personalities; a responsive website design with a clean and elevated design language; and various branded assets for marketing and partnership use.
*This project contains mood board & conceptual imagery, used solely for illustrative purposes. No copyright infringement is intended.
Deliverables
Art direction, Brand design, Creative direction, Packaging design, Presentation design, Web (UI) design
An exploratory phase helped the client step into different options for the brand world, and set the tone for the next phase of brand development: an intangible and artistic experience.
In the second phase of brand development, further brand research was conducted to understand user behaviour and design sustainability, meeting with production houses like Nirvana CPH to explore packaging and material options.
