Strong performance marketing ads are built around a single goal: getting a measurable action. The best performing ads will usually combine numerous skillsets really well into one tight system: marketing strategy, psychology, copywriting and data-driven graphic design. How can graphic design be used more strategically, and positively influence conversion?

A strong pitch deck that actually works isn’t necessarily the most beautifully designed one. It’s the one which has an emotional hook and tells a great story, and where design is used strategically to convey professionalism, expertise, clarity and a strong understanding of your own brand. Read on for five tips to building a pitch deck for success.

Typography is a cornerstone of a strong brand, because it directly shapes how a brand is perceived. From building recognition, personality and an overall cohesive identity, through to improving user experience through accessibility and readability, typography is much more than just aesthetics or formatting words on a page.