As the brand’s in-house senior designer, I’ve been responsible for all aspects of visual design and style guide ownership across digital and print touch points.

I rolled out an existing brand identity and visual assets across three phases of OOH (London Underground) and performance marketing ad sets. I was involved in visualising and implementing the artworks from concept to delivery, contracted by award-winning video production agency Sunday Treat.

As a recurring client of mine, I work with Blue Edge on an ad-hoc basis to deliver a range of design assets, from bid templating and implementation through to pitch deck designs. Shown here is a more playful project I’ve worked on for Blue Edge: a illustration series created for internal staff comms.

As Metapack’s Visual Designer, I was the brand guardian responsible for updating the style guide and creating all print and digital brand assets – from annual reports and performance ad banners, to various event and conference graphics. I also project managed a light rebrand from concept to implementation, in collaboration with external design agency Sketchdeck. Implementation involved reviewing existing brand assets as well as rolling out a diverse and inclusive illustration system.

I joined as a freelance designer in 2022, and continue to take on various client projects, working with clients across many industries including: education, finance and accounting, cybersecurity and governmental. Included in my scope of work is assisting with rolling out Obrizum’s new brand assets since undergoing a refresh in recent months.

Clients include Amplity Health, Capita, Deutsche Bank, Homerton Changemakers, PMI, PwC, Schneider Electric and Wargaming.