I have been strengthening their existing brand identity across public-facing marketing assets, from annual reports to digital infographics. One requirement for these briefs is image sourcing, keeping a consistent look & feel.

As Metapack’s Visual Designer, I was the brand guardian responsible for updating the style guide and creating all print and digital brand assets – from annual reports and performance ad banners, to various event and conference graphics. I also project managed a light rebrand from concept to implementation, in collaboration with external design agency Sketchdeck. Implementation involved reviewing existing brand assets as well as rolling out a diverse and inclusive illustration system.

I joined as a freelance designer in 2022, and continue to take on various client projects, working with clients across many industries including: education, finance and accounting, cybersecurity and governmental. Included in my scope of work is assisting with rolling out Obrizum’s new brand assets since undergoing a refresh in recent months.

Clients include Amplity Health, Capita, Deutsche Bank, Homerton Changemakers, PMI, PwC, Schneider Electric and Wargaming.

Various marketing and client-facing briefs I’ve worked on during almost four years as an in-house Graphic Designer with Sheppard Robson – from leaflets and invitation designs to bid templating, design and delivery. I was proactively involved in helping evolve the practice’s own brand identity, as well as client-facing requests creating illustrations, infographics predominantly adapted from architectural drawings, and several wayfinding and supergraphics projects.

Exploratory, phased web design (UI) delivered to Rooms Outdoor, a UK market leader in bespoke garden rooms.

Various creative projects I’ve worked on in recent years – from printed collateral (leaflets, invitations) to digital assets (infographics, free template resources) and more casual, open-ended design projects.