I rolled out an existing brand identity and visual assets across three phases of OOH (London Underground) and performance marketing ad sets. I was involved in visualising and implementing the artworks from concept to delivery, contracted by award-winning video production agency Sunday Treat.

As Metapack’s Visual Designer, I was the brand guardian responsible for updating the style guide and creating all print and digital brand assets – from annual reports and performance ad banners, to various event and conference graphics. I also project managed a light rebrand from concept to implementation, in collaboration with external design agency Sketchdeck. Implementation involved reviewing existing brand assets as well as rolling out a diverse and inclusive illustration system.