As the brand’s in-house senior designer, I’ve been responsible for all aspects of visual design and style guide ownership across digital and print touch points.

I rolled out an existing brand identity and visual assets across three phases of OOH (London Underground) and performance marketing ad sets. I was involved in visualising and implementing the artworks from concept to delivery, contracted by award-winning video production agency Sunday Treat.

As Metapack’s Visual Designer, I was the brand guardian responsible for updating the style guide and creating all print and digital brand assets – from annual reports and performance ad banners, to various event and conference graphics. I also project managed a light rebrand from concept to implementation, in collaboration with external design agency Sketchdeck. Implementation involved reviewing existing brand assets as well as rolling out a diverse and inclusive illustration system.

I’ve worked with Heta on conceptualising key report and stage document templates, as well as a first phase of social media templates. I was also involved in creating illustrations and infographics for several bid projects, all on a freelance basis.