Atelier Ten
Environmental design consultants based in London, specializing in high-performance, sustainable building solutions.
The challenge
Atelier Ten’s in-house design team are responsible for creating detailed, informative visuals to support ongoing project work. Graphic design thinking which is systems-first, pragmatic and engaging is paramount to the studio.
The solution
As an in-house graphic designer during a short term period with Atelier Ten, I helped create a range of axonometric diagrams and schematics, infographics and illustrations to support ongoing project work.
Scope
Artworking, Editorial design, Icon design, Illustration, Infographics, Templating
Design takeaways
The importance of clarity in infographic design. Clear infographic design matters because infographics are meant to compress information into something people can understand quickly. Without clarity, even visually attractive graphics fail at their main purpose: communication. In this case, the level of design detail which went into creating each diagram was the main learning curve for me.
Information creates credibility. Another aspect of clear data visualisation design is noting how confusing visuals can make data seem unreliable or manipulative. Clear infographics appear more professional and trustworthy because audiences can easily verify and follow the information.
Let’s work together
If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.