EIDO

A contemporary luxury body care brand which harnesses the combined natural benefits of grapeseed and amla oils.

The challenge

The wellness, beauty and lifestyle sectors are evolving in tandem, driven by community. Within these markets, consumer make decisions based on emotions, aspirations, and a sense of belonging that a brand conveys. Standout brands need to create truly authentic experiences to capture attention in what is not only a saturated space, but also a fast-paced one. Not only do they need to stand out in a sea of sameness, where content has a shorter life span than ever before, but they also need to build trust with more skeptical and savvy audiences.

The solution

EIDO (εἴδω) is Greek for to perceive, to know, to understand. It is also used to imply mental perception beyond physical sight – the mind’s eye. EIDO is a natural body care brand concept, designed in a minimal design aesthetic to match the minimalism of its product range: one body oil, and one body cream. EIDO products harness the ancient and traditional benefits of grapeseed and amla oil, respectively highly rich in vitamin E, vitamin C and antioxidants. The brand is stylised with high grain, abstract people imagery – hinting at a human element without distracting from the products and their core ingredients, which in this case become central to the brand’s identity.

*Gen AI was used as a tool to support in the creation of stylised, conceptual art direction imagery.

Scope

Art direction, Brand design, Brand naming, Brand strategy, Concept design, Creative direction, Digital design, Logo design, Packaging design, Social media design, Tone of voice

3.9mg

Quantity of vitamin E per tablespoon of grapeseed oil – one of the highest natural concentrations among carrier oils, making this product a stellar choice for skin barrier support and antioxidant protection.

20x

More vitamin C than oranges by weight exists in amla (Indian gooseberry) oil – making this nutrient-dense superfruit one of the richest natural sources for brighter-looking skin, collagen support and antioxidant protection.

Design takeaways

  • A deep-dive into the world of natural body care. This direction of this project was based on and inspired by research I carried out about the current state of the body care category in skincare: it has shifted from being a ‘basic hygiene’ category into one of the fastest-evolving parts of skincare, with consumer expectations for performance which matches facial skincare.

  • Body care brands are becoming more premium. Consumers are spending more on body care than they did historically, so the visual identity for EIDO follows suit: minimalist logo and packaging design, as well as elevated art direction and image styling to give this brand as much weight as high end luxury branding – leaning into sensory and emotional branding.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.