Emma Hardie is a proudly British luxury skincare brand, retailing with the likes of Space NK and M&S, delivering spa-like experiences with a natural and botanical product range.
The problem
Emma Hardie’s packaging range was in need of a refresh: even though it felt premium and looked professional, every product in the line looked the same, making it difficult for users to understand each product at a glance as well as creating a potential risk of user fatigue.
The solution
Joining the team as a freelance designer, I first photographed their existing product range to help replenish their web and social image bank. Following this, I refreshed their entire product packaging from concept to artwork delivery, introducing hierarchy through colour-coded ranges as well as improved type hierarchy. I also worked on a range of other creative briefs for the brand, from trade show point of sale design to printed editorial features in retailer magazines.
Deliverables
Artworking, Art direction, Brand design, Creative direction, Editorial design, Packaging design, Photography, Point of sale / Retail design, Print production
A strong brand is a brand with a story worth telling.
I helped Emma Hardie uncover opportunity areas with early brand strategy work. This work led to conversations around packaging, print and digital touch points we would work together to evolve in line with the brand’s ethos and values.
