Flight Story

A podcast growth platform creating global media for a healthier and whole human experience.

A silver laptop with a black keyboard displaying a grayscale image of people in a business meeting on its screen.
A silver laptop with a black keyboard displaying a grayscale image of people in a business meeting on its screen.

The challenge

An innovative company growing at a rapid pace, needing to align branded marketing assets with their future vision.

The solution

Contracted by award-winning video production agency Sunday Treat, I was brought in to help refresh some of Flight Story’s Diary of a CEO presentation assets, based on existing templates and brand guidelines.

Scope

Editorial design, Infographics, Presentation design, Templating

A man sitting thoughtfully at a table in a room with bookshelves, globe, and various decorative items, with a large logo reading 'DOAC' in the center of the image.
Collage of two images showing interviews in recording studios with the text "Case Studies" in bold letters overlaid. The larger image is a black-and-white photo of two people sitting at a round table, talking, with recording equipment overhead. The smaller image shows two men sitting at a table with microphones and recording equipment, engaged in conversation.
Slide with black background and large white text reads "Delivering Reach & Relevance outside UK." Left side features statistics about the podcast's success, including best ranking and audience growth. Right side shows images of popular podcast charts and a smiling man in a dark shirt.
Digital image displaying a collection of book covers on a black background with red outlines, titled 'CREDITS DECK' at the top. The right side features the text 'THE DOAC EFFECT' and information about books' popularity on Amazon. The book covers include titles like '12 Rules for Life,' 'Emotion by Design,' 'Will,' 'Why Has Nobody Told Me This Before?,' 'Food for Life,' among others, arranged in a grid format.
A black background with white bold text listing program sections: 01 Intro, 02 How Brands Can Get Involved, 03 Case Studies, 04 Social Audience Breakdown. To the right, there are two black and white photos of a man in a recording studio and interview setup, and one color photo of the same man in a different setting.
Two overlapping images: one black and white photo of a man in a black t-shirt holding a globe in his hands and looking at it, and a color profile of a man with a short haircut looking to the right. Large bold text overlaying both images reads "How brands can get involved".

Design takeaways

  • A bold design language helps capture attention quickly. Investors often review dozens of decks. Bold visuals, strong typography, and clear layouts help a presentation stand out immediately. This does not mean adding unnecessary effects or clutter. Bold design means: clear visual direction, confident use of space, strong headlines, memorable visuals, and focused messaging.

  • Working within the parameters of an existing style guide. In this case, the brand had an existing style guide with key templates to follow. Working within an existing style guide may appear restrictive at first, but those constraints often lead to stronger and more strategic design decisions: instead of starting from zero, I was able to learn how to communicate creatively within a defined system, and focus my attention on making sure key ideas and messages on each slide were delivered with impact and clarity.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.