Heights

A forward-thinking wellness supplement brand dedicated to simple, effective nutrition that supports your everyday health.

A capsule bottle with the label 'HIGHS' is hanging from a mechanical claw against a sunset sky, with clouds below.
A capsule bottle with the label 'HIGHS' is hanging from a mechanical claw against a sunset sky, with clouds below.

The challenge

I was brought on as a freelance graphic designer, to help the Heights team create paid social assets in multiple dimensions and styles – helping to inject creative variety across the board and consider fresh angles for using assets from existing libraries.

The solution

Over a four day period, I delivered over 200 individual and usable static performance marketing assets, incorporating the brand’s style guide elements and quickly adapting to the challenges of the brief. As part of the project, I used GenAI for image creation, particularly in helping portray specific target demographics.

*Hero images supplied by the brand

Scope

Art direction, Artworking, Content creation, Performance marketing design, Social media design

An infographic about energy levels and burnout, featuring a capsule pill with information about burnout, cortisol spikes, energy crashes, and output collapse, aimed at men in their 40s.
A health infographic highlighting the sleep cycle and its effects, with a pill in the top right and icons at the bottom.
Advertisement for dietary supplements with a jar of capsules labeled 'Heights'. The ad addresses burnout and suggests breaking the cycle with supplements containing zinc, iron, omega-3, vitamin D, and vitamin B. It displays a rating of 4.8 out of 5 stars, over 150,000 happy customers, and icons for liked, commented, and shared features.
An advertisement for a supplement resembling pills, with a weekly pill organizer showing different emotions on each day, and two capsules above it.
A man lying in bed with a tired expression, promoting a sleep aid product called VITALS to help get an extra hour of sleep and sleep through the night again.
Advertisement for a supplement that promises to support brain health with two capsules daily, highlighting benefits such as lower cortisol and reduced burnout, with a background image of two yellow capsules and a blurred person's face.
A person holding a jar labeled 'heights' filled with capsules or pills, wearing a beige sweater.
Illustration showing a scale balancing various vitamins and nutrients to promote better sleep in your 40s, including capsules and pills labeled with different nutrients.
Promotional graphic for a health supplement with capsules labeled as 'VITAMIN D,' 'ZINC,' 'VITAMIN B,' 'OMEGA 3,' and 'IRON,' featuring bold text 'FALLING BEHIND?' and a call to action 'Break the cycle'.
Advertisement for health supplements emphasizing energy and overworked health, featuring capsules labeled with vitamins and minerals such as Vitamin D, Vitamin B, Iron, Zinc, and Omega 3, with a rating of 4.8 out of 5 from over 150,000 customers.
A promotional image for Heights supplements featuring a glass jar with capsules labeled 'Heights,' surrounded by labels for iron, zinc, vitamin B, vitamin D, and omega-3, with large text stating 'You're not lazy. You're overloaded.' and a button that says 'Break the cycle.'
A digital illustration promoting a health supplement. It features a glass jar shaped like a piggy bank filled with capsules, with the caption 'Stop ruining your wife's day.' and benefits listed such as lower cortisol, extra sleep, reduced burnout, and feeling better. The background shows a blue sky with clouds, and there are social media icons at the bottom.
Digital infographic promoting a supplement called 'Heights' with a blue background, large bold text 'Stop Being the Boring Dad,' and a large jar of capsules labeled 'Heights' hanging from a scale. The infographic lists benefits like 25% lower cortisol, over 1 hour extra sleep, 21% reduction in burnout, and 75% felt generally better. Also mentions joining 150,000 users, a 4.5-star rating, and a 30-day guarantee.
Advertisement promoting a supplement with a 30-day money-back guarantee, showing a hand holding a jar of capsules labeled 'HEALTHY,' and icons representing happy and sad faces on Friday, Saturday, and Sunday.
Advertisement for a supplement called Heights, claiming to improve energy, focus, and sleep with 20 nutrients in 2 capsules. The ad features a bottle with capsules and the tagline 'ENERGY. FOCUS. SLEEP. ALL BACK.'
Advertisement comparing perceptions about aging and energy. Left side shows a sad face with the text "They Said" and quotes about low energy in middle age. Right side shows a smiling face with the text "You Said" and promoting a supplement called Heights Capsules for energy and cortisol reduction.
A woman lying in bed, looking pensive, with text overlay about sleep and age-related sleep patterns, promoting a sleep product.
Close-up of a hand holding a jar labeled 'HEIGHTS' filled with golden capsules, with text bubbles saying 'Sleep deeper,' 'Focus that holds,' and 'Energy that lasts.' Large text states 'The version of you that wakes up ready,' with additional information about nutrients and habits.
An advertisement for a supplement called 'Heights' that claims to improve sleep, mood, and energy. The ad features a woman with hands on her face, partially covering it, and a pair of yellow capsules labeled 'Stay on top.' The text indicates that people are taught to believe their 40s are supposed to be exhausting, but it doesn't have to be that way.
Advertisement for Heights dietary supplement capsules, claiming benefits such as 20 nutrients, clinically studied, two capsules daily, lower cortisol, reduced burnout, and a 30-day guarantee.

Design takeaways

  • The importance of bold typographic layouts. Large hooks give people something to sink their teeth into. The chunky sans serif typefaces in Heights’ identity create impact at a glance, making it easy to create hierarchy in visuals which should be quick to catch the audience’s attention.

  • The value of native ads versus polished ones. Ads should feel native to wellness and creator culture as well as polished campaigns, while still maintaining brand consistency – a balance needs to be struck.

  • Less is more, more or less. Avoid overcrowding ads with claims or ingredient callouts, by simplifying messaging into one clear emotional or functional takeaway per creative.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.