Heta are an architectural practice working on commercial design projects across Asia and Europe, with a focus on sustainability and innovation.
The problem
Heta were looking to achieve consistency across their marketing assets, as well as a level of graphic design quality to match their achievements as a forward-thinking architectural firm.
The solution
I’ve worked with Heta on conceptualising key report and stage document templates, as well as a first phase of social media templates. I was also involved in creating illustrations and infographics for several bid projects, all on a freelance basis.
Deliverables
Creative direction, Editorial design, Social media design, Templating
The first step to understanding how to achieve consistency across a suite of templates is to look at how a brand’s values and ethos can be expressed – such as through typography, image style, and colour. This was an important first step in this project.
This approach to template creation was also applied to social media templates (for Instagram grid and story posts), key to growing the practice’s online presence.
