Metapack are a global delivery solutions provider, offering flexible shipping solutions for retail brands.
The problem
As an industry leader, Metapack is always looking to stay ahead of the curve, notably through its insightful reports and expert-backed The Delivery Conference which runs annually. It is therefore crucial for designs to convey this expertise, as well as feel approachable and accessible.
The solution
As Metapack’s visual designer, I was the brand guardian responsible for updating the style guide and creating all print and digital brand assets – from annual reports and performance ad banners, to various event and conference graphics. I also project managed a light rebrand from concept to implementation, in collaboration with external design agency Sketchdeck, rolling out refreshed brand assets with a more diverse and inclusive human-centred illustration system at its heart.
Deliverables
Brand design, Editorial design, Icon design, Illustration, Infographics, Presentation design, Style guide development, Templating
The thread underlining Metapack’s visual brand is this concept of a cycle path, representing the delivery journey from brand to customer. These cycle graphics are circular and rounded, defining the overall aesthetic for Metapack’s new brand identity.
