Oryza Skincare

A natural and vegan beauty brand, using rice to brighten and hydrate the skin barrier. An antioxidant-rich approach to achieving the popular ‘glass skin’ look.

A frosted glass bottle of Artemisia Rice serum with a dropper on water, surrounded by green leaves and small white flowers.
A frosted glass bottle of Artemisia Rice serum with a dropper on water, surrounded by green leaves and small white flowers.

The challenge

The term ‘clean beauty’ has come a long way since its phase as a buzzword. Consumers are more conscious than ever. There’s been a noticeable shift in the skincare industry towards ‘conscious science’, alongside a growing awareness of centuries-old traditional ingredients in Eastern skincare, together setting a trend to minimise greenwashing and vague labelling.

The solution

Advocating for clean and natural skincare, this beauty brand concept presents a playfully minimalist identity, reviving and modernising a traditional ingredient for a younger target demographic which may not be aware of its benefits. The logo mark takes on two symbolic meanings: rice with a glass-like shine.

*Gen AI was used as a tool to support in the creation of stylised, conceptual art direction imagery.

Scope

Art direction, Brand design, Brand naming, Brand strategy, Concept design, Creative direction, Logo design, Packaging design, Tone of voice

Rice has been a staple in East Asian routines for centuries, and for good reason. It’s packed with specific compounds that target brightening and soothing.

Oryza Skincare modernises this traditional ingredient for a younger demographic.

A frosted glass dropper bottle labeled Artemis Rice The Serum 100% Vegan, surrounded by green parsley leaves and small white flowers, on a white textured surface.
A green bottle of Oryza Artemisia Rice Morning Toner with a black cap, covered in water droplets, placed on a wet, foggy surface.
Three skincare bottles with the brand name Oryza on a bathroom counter, next to a folded towel and a plant in the background.

Purity without depleting natural resources. Oryza Skincare is a conscious brand which taps into the next generation of clean beauty – biotech over botanical.

A hand holding a frosted glass spray bottle labeled ORYZA Artemisia Rice Facial Mist, spraying mist into the air against a blurred light-colored background.

89%

inhibition of elastase activity, an enzyme linked to wrinkles and loss of elasticity, from boiled rice water extracts (Source) – making rice an excellent traditional ingredient with anti-ageing efficacy.

A woman holding a frosted glass bottle of Oriza astro-yoga eye serum with a dropper cap, near her face, with tattoos on her hands and arms.
A small frosted glass bottle with a dropper cap labeled 'ORTZA' sitting on a windowsill in a softly lit room, next to a knitted blanket.

Design takeaways

  • Premium through minimalism. I learned that using restrained typography, soft neutral colors, and clean layouts helped communicate purity, wellness and luxury more effectively.

  • Texture plays a major role in beauty branding. Incorporating tactile elements like embossed grain patterns, matte finishes or soft-touch materials helped reinforce the sensory identity of rice as a calming and nourishing ingredient.

  • Cultural references need balance. With this project, there was a need to honour rice’s cultural heritage whilst creating relevance for a global consumer market.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.