Oryza Skincare is a conceptual natural and vegan beauty brand, using rice to brighten and hydrate the skin barrier. An antioxidant-rich approach to achieving the popular ‘glass skin’ look.
The problem
The term ‘clean beauty’ has come a long way since its phase as a buzzword. Consumers are more conscious than ever. There’s been a noticeable shift in the skincare industry towards ‘conscious science’, alongside a growing awareness of centuries-old traditional ingredients in Eastern skincare, together setting a trend to minimise greenwashing and vague labelling.
The solution
Advocating for clean and natural skincare, this conceptual beauty brand presents a playfully minimalist identity, reviving and modernising a traditional ingredient for a younger target demographic which may not be aware of its benefits. The logo mark takes on two symbolic meanings: rice with a glass-like shine.
*This brand identity (logo mark, packaging design) was conceptualised and designed in Adobe CC. GenAI was used to achieve realism in the conceptual campaign imagery, which was then further retouched by hand.
Deliverables
Art direction, Brand design, Concept design, Creative direction, Packaging design
Rice has been a staple in East Asian routines for centuries, and for good reason. It’s packed with specific compounds that target brightening and soothing.
Oryza Skincare modernises this traditional ingredient for a younger demographic.
Purity without depleting natural resources. Oryza Skincare is a conscious brand which taps into the next generation of clean beauty – biotech over botanical.
