TravelLocal is a global travel provider, on a mission to helping people reimagine travel by connecting them directly with travel experts.

The problem

TravelLocal approached me with a need to create visual consistency across some of their key, public-facing Marketing assets.

The solution

I helped TravelLocal strengthen their existing brand identity with informative, accessible and engagement annual report and digital infographic templates. One requirement for these briefs is image sourcing, maintaining a consistent look & feel which matches the brand’s aspirational values.

Deliverables

Creative direction, Editorial design, Icon design, Infographics, Templating

The main challenge of this project was designing one document for dual use: the impact report would need to be a digital-first document, accessible to the brand’s broad demographic, but also optimised for print.

The purpose of the infographic was to communicate information quickly, clearly, and visually – bringing TravelLocal’s brand guidelines to life in an easy-to-digest format.