TravelLocal

TravelLocal is a global travel provider, on a mission to helping people reimagine travel by connecting them directly with travel experts.

A shirtless man walking with water dripping off him, carrying bundles of green rice plants on a pole across his shoulders in a lush green field with trees and sunlight filtering through.
A shirtless man walking with water dripping off him, carrying bundles of green rice plants on a pole across his shoulders in a lush green field with trees and sunlight filtering through.

The challenge

TravelLocal approached me with a need to create visual consistency across some of their key, public-facing Marketing assets.

The solution

I helped TravelLocal strengthen their existing brand identity with informative, engaging and accessible annual report and digital infographic templates. The one main challenge was designing documents for dual use: these would need to be digital-first, but also optimised for print. One other requirement for these briefs is image sourcing, maintaining a consistent look & feel which matches the brand’s aspirational values.

Scope

Creative direction, Editorial design, Icon design, Infographics, Templating

“Jessie brought a positive attitude, working closely with several stakeholders in our team, was very responsive to feedback and was quick to turn the work around.”

– Abbie Cohen, Brand & Content Manager

Open travel brochure, impact report cover with scenic images, and a document titled 'What we do & why' featuring a smiling woman on the page.

‍ ‍Read the full report

Simple black and white drawing of a bird in a nest.
A woman holding a young child at an outdoor market or street fair, with baskets of produce in front of them, and a background of market stalls and motorcycles.
A woman smiling while holding a string of beads and displaying necklaces, sitting at a table with jewelry, with an outdoor natural setting in the background.
An aerial view of a natural landscape with a body of water, rocks, and greenery. The image is part of a report page discussing carbon emissions measurement and decarbonization.
A page from an impact report featuring a photograph of a lush, green landscape with terraced fields and tall trees, overlaid with white text about selecting and certifying local travel partners. The page includes headings, a paragraph of text, and a button labeled 'Find out more'.

Art direction was an important consideration for the client, as the project required image sourcing, making sure those chosen were aligned with the brand’s style guide.

A person walking in a desert with sand dunes, leaving footprints behind. In the background, there is a town or settlement visible on the horizon.
A young boy dressed as a monk holding a red paper umbrella standing among black pipes in an outdoor setting.
A calm river with mirror-like reflection of trees and houses along the shore at sunset or sunrise, with mountains in the background.

Separately, an infographic was needed to bring TravelLocal’s brand guidelines to life in an easy-to-digest format – communicating key information about the brand quickly, clearly and visually.

‍ ‍See the infographic

Black and white line drawing of a human skeleton with the skull, ribcage, arms, and legs visible.

Design takeaways

  • Visual hierarchy improves readability. Using scale, typography, spacing and colour coding made complex sustainability data easier to scan and understand quickly.

  • Credibility relies on transparency. Including sources, timeframes, and methodology was essential for building trust in the impact report. Without this, even well-designed visuals can feel misleading or superficial.

  • Sustainability communication should feel human. Combining numerical impact data with photography, traveler stories, or community outcomes made the report feel more authentic and emotionally engaging.

Let’s work together

If you have a similar project you’d love a new design perspective on, get in touch with me at hello@chromakane.com – I look forward to finding out about your brand’s story.