Coming soon – Full scope creative direction for brand identity and rollout/implementation of various launch assets.

Contracted by luxury brand marketing agency Axe & Kettle, I worked on a redesign of the Oceanus website for desktop and mobile: from concept to UI design, identifying opportunities to bring life and personality to the brand whilst meeting client expectations.

As the brand’s in-house senior designer, I’ve been responsible for all aspects of visual design and style guide ownership across digital and print touch points.

Full scope art direction and visual design implementation for various touch points, notably the Lovemore Sports website and pitch deck templating.

I’ve worked with Heta on conceptualising key report and stage document templates, as well as a first phase of social media templates. I was also involved in creating illustrations and infographics for several bid projects, all on a freelance basis.

Exploratory, phased web design (UI) delivered to Rooms Outdoor, a UK market leader in bespoke garden rooms.

Sometimes projects don’t move past the initial pitch stage (and that’s okay too!) but it’s still a key part of the process. Here are some early design concepts (packaging, digital design, print design) which I’ve compiled for brands over the years, and that I’m still proud to include in my portfolio even though they never saw the light of day.