Coming soon – Full scope creative direction for brand identity and rollout/implementation of various launch assets.

Contracted by luxury brand marketing agency Axe & Kettle, I worked on a redesign of the Oceanus website for desktop and mobile: from concept to UI design, identifying opportunities to bring life and personality to the brand whilst meeting client expectations.

As my very first client obtained through email pitch, I worked collaboratively with the London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience. I was notably involved in the creative direction of their packaging refresh, introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, as well as designing POS concept/spatial mockups and editorial print advertising.

Full scope art direction and visual design implementation for various touch points, notably the Lovemore Sports website and pitch deck templating.

Creative direction and asset rollout for The Art of Celebration, a concept for a private, membership-based concierge service launched by Sol Lovemore, the founder behind Lovemore Sports.