As my very first client obtained through email pitch, I worked collaboratively with the London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience. I was notably involved in the creative direction of their packaging refresh, introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, as well as designing POS concept/spatial mockups and editorial print advertising.

Various marketing and client-facing briefs I’ve worked on during almost four years as an in-house Graphic Designer with Sheppard Robson – from leaflets and invitation designs to bid templating, design and delivery. I was proactively involved in helping evolve the practice’s own brand identity, as well as client-facing requests creating illustrations, infographics predominantly adapted from architectural drawings, and several wayfinding and supergraphics projects.

Studio product photography and OOH (London Underground) advertising during my time working as a Graphic Design Intern with Stephen Einhorn – my first role in industry which I undertook after finishing my first year at university.

Early pitch phase concept art for the Candy Crush ‘Dev Diaries’ podcast’s virtual set production, drawing from the brand’s fun and eclectic universe. Contracted by award-winning video production agency Sunday Treat.

Studio product photography and image retouching for Shoreditch-based furniture studio Unto This Last.