Emma Hardie
About
Emma Hardie is a proudly British luxury skincare brand, stocked with the likes of Space NK and M&S.
As my very first client obtained through email pitch, I worked collaboratively with the London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience. I was notably involved in the creative direction of their packaging refresh, introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, as well as designing POS concept/spatial mockups and editorial print advertising.
Skills
Creative direction
Photoshoot art direction
Packaging refresh
Artworking
Editorial design
Print production
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Brand pitch & positioning research
Packaging design
Packaging design: from concept to final products
