The Art of Celebration
About
The Art of Celebration was a concept for a private, membership-based concierge service launched by Sol Lovemore, the founder behind Lovemore Sports.
Creative direction and asset rollout for the initial phases of brand development. The brand would be heavily centred around an exclusive physical welcome pack including various items curated by user needs, as well as digital touch points.
Initial brand design concepts leaned heavily on art as a luxury vehicle for intangible experiences. In a second phase of brand development, this was further narrowed down with practical target demographic, material and touch point research.
Skills
Brand design
Creative direction
Art direction
Packaging design
UI design (web)
