As my very first client obtained through email pitch, I worked collaboratively with the London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience. I was notably involved in the creative direction of their packaging refresh, introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, as well as designing POS concept/spatial mockups and editorial print advertising.

Creative direction and asset rollout for The Art of Celebration, a concept for a private, membership-based concierge service launched by Sol Lovemore, the founder behind Lovemore Sports.