Urban Massage
About
Urban is a leading mobile massage, beauty and wellness provider.
As the brand’s in-house senior designer, I’ve been responsible for all aspects of visual design and style guide ownership across digital and print touch points. From email templating, performance marketing and social media content, to OOH/billboard concept and artworking as well as app UI design. The role has been in close creative collaboration with Marketing and Product teams.
Skills
Brand design
Creative direction
Photoshoot art direction
Campaign planning
Style guide development
Editorial design
Templating
UI design (app & web)
Social media design
Performance marketing
Email marketing
OOH billboard design
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Across the board, creative campaign ideas and solutions express Urban’s innocent personality, as well as human-centric and experiential values following the brand’s tagline ‘city life, with a human touch.’
Style guide ownership & development
Performance & email marketing
App UI design
Out of home awareness campaigns
Photoshoot planning & art direction
Photography credits. Beauty images (1, 4, 6) – Darren Skene. Lifestyle image (3) – Jennifer Moyes. Gift card and sports massage treatment images (2, 5) – Jessie Cohen.
