As the brand’s in-house senior designer, I’ve been responsible for all aspects of visual design and style guide ownership across digital and print touch points.

As my very first client obtained through email pitch, I worked collaboratively with the London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience. I was notably involved in the creative direction of their packaging refresh, introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, as well as designing POS concept/spatial mockups and editorial print advertising.

Studio product photography and OOH (London Underground) advertising during my time working as a Graphic Design Intern with Stephen Einhorn – my first role in industry which I undertook after finishing my first year at university.

Studio product photography and image retouching for Shoreditch-based furniture studio Unto This Last.