As the brand’s in-house senior designer, I’ve been responsible for all aspects of visual design and style guide ownership across digital and print touch points.

As my very first client obtained through email pitch, I worked collaboratively with the London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience. I was notably involved in the creative direction of their packaging refresh, introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, as well as designing POS concept/spatial mockups and editorial print advertising.

As a recurring client of mine, I work with Blue Edge on an ad-hoc basis to deliver a range of design assets, from bid templating and implementation through to pitch deck designs. Shown here is a more playful project I’ve worked on for Blue Edge: a illustration series created for internal staff comms.

Various marketing and client-facing briefs I’ve worked on during almost four years as an in-house Graphic Designer with Sheppard Robson – from leaflets and invitation designs to bid templating, design and delivery. I was proactively involved in helping evolve the practice’s own brand identity, as well as client-facing requests creating illustrations, infographics predominantly adapted from architectural drawings, and several wayfinding and supergraphics projects.

Various creative projects I’ve worked on in recent years – from printed collateral (leaflets, invitations) to digital assets (infographics, free template resources) and more casual, open-ended design projects.