Helping brands create cultural relevance beyond conversion.
Creating a strong brand identity is about building a visual language that feels distinctive, consistent and memorable. From logos and typography to colour systems and brand guidelines, I develop identities that communicate a brand’s personality clearly across every touchpoint.
Bringing therapeutic wellness to the city through empathetic design
Rebranding ITN’s channels sharing archives of precious footage (formerly ITN Archive)
Relaunching ITN’s Royal Family Channel with a clean, sophisticated and modern identity
Branding a sports consultancy at the intersection of entertainment and culture
Conveying a e-commerce leader’s expertise through consistent visual design systems
A playful visual identity for ITN’s relaunched digital channel, formerly On Demand News
A bold and cheeky visual identity for ITN’s relaunched Pop Drop celebrity news channel
Creating an art brand experience for a premium concierge hospitality service