Helping brands create cultural relevance beyond conversion.

BRAND IDENTITY

DATA VIZ

DIGITAL DESIGN

ILLUSTRATION

LAYOUT DESIGN

PACKAGING

PHOTOGRAPHY

PAID/ORGANIC SOCIAL

Creating a strong brand identity is about building a visual language that feels distinctive, consistent and memorable. From logos and typography to colour systems and brand guidelines, I develop identities that communicate a brand’s personality clearly across every touchpoint.

A person with a shaved head, facing away, with the text "Hi, we're back!" overlaid.
A promotional graphic for Lovemore Studios featuring a smiling man with a beard, wearing a white sweater, standing in front of a unknown textured wall. The graphic contains text about the studio's focus on sport, culture, and entertainment, and includes the Lovemore Studios logo.

Urban Massage

Lovemore Sports

Open branding book titled 'Metapack - Design & Brand Guidelines' with a printed guide and logo on the pages.

Bringing therapeutic wellness to the city through empathetic design

Artwork of abstract faces on a black and white checkered background in a subway or tunnel with three blurred pedestrians walking past.
Three posters on a subway station wall. The first poster shows a football player, with text 'RE-TOLD'. The second poster features a woman with short hair, with text 'FLASHBACK'. The third poster shows a vintage airplane, with text 'FRONTLINE'.

Coming soon. Relaunching digital channels for a leading media brand

ITN Pop Drop Channel

ITN Royal Family Channel

Design document for a celebration event with geometric shapes in red, blue, black, gray, and white, featuring text about creative personalities inspired by masters, and details about the client, date, confidentiality, and design credits.

Coming soon. Relaunching digital channels for a leading media brand

ITN Archive Channels

The Art of Celebration

Branding a sports consultancy at the intersection of entertainment and culture

Conveying a e-commerce leader’s expertise through consistent visual design systems

Coming soon. Relaunching digital channels for a leading media brand

Coming soon. Relaunching digital channels for a leading media brand

ITN Onlooker Channel

Metapack

A woman with dark hair, dressed in black with black boots, is walking past three large framed posters on a tiled wall in an indoor public space. The posters feature abstract geometric designs and images of smiling people, with some parts showing black and white photographs and others with colorful shapes.
Colorful advertisement featuring two women in pop art style with lightning bolt graphics, large pink speech bubble with red text 'POP POP POP', and a small ITN logo in the bottom left corner. A person walks past in front of the poster.

Creating an art brand experience for a premium concierge hospitality service