Helping brands create cultural relevance beyond conversion.
Paid social assets have short lifespans, making experimentation with varied voices and visual styles essential. This allows for more rigorous A/B testing and stronger audience insights. I’m interested in how campaign creative contributes to a brand’s wider cultural impact while driving performance.
Paid and organic social for various seasonal and evergreen wellness campaigns
Paid social and content creation for an exciting women’s healthcare brand
Content creation for various brands as a visual artist and small business owner
Paid social content for a leading science-backed supplement brand
Data-driven organic social content for a wellness brand concept
Bringing a vibrant accessories brand to life with an eclectic range of paid social ads
Injecting fun and playfulness into an accounting software’s paid social ads
Paid social for a ‘ridiculously healthy’ and plastic-free independent coffee brand
Minimalist organic social for a body care brand concept harnessing the benefits of nature
Social templates for a sports consultancy at the intersection of entertainment and culture
Organic social design and campaign concept, for a fast-growing beauty brand
Multilingual paid social ad campaigns for a leader in ecommerce technology