Coming soon – Full scope creative direction for brand identity and rollout/implementation of various launch assets.

Contracted by luxury brand marketing agency Axe & Kettle, I worked on a redesign of the Oceanus website for desktop and mobile: from concept to UI design, identifying opportunities to bring life and personality to the brand whilst meeting client expectations.

As the brand’s in-house senior designer, I’ve been responsible for all aspects of visual design and style guide ownership across digital and print touch points.

As my very first client obtained through email pitch, I worked collaboratively with the London-based team on a variety of creative briefs which allowed me to truly understand the essence of the brand and modernise it to make it more relatable for its wide target audience. I was notably involved in the creative direction of their packaging refresh, introducing colour-coded product ranges and cleaner type hierarchy for increased legibility, as well as designing POS concept/spatial mockups and editorial print advertising.

I rolled out an existing brand identity and visual assets across three phases of OOH (London Underground) and performance marketing ad sets. I was involved in visualising and implementing the artworks from concept to delivery, contracted by award-winning video production agency Sunday Treat.

Full scope art direction and visual design implementation for various touch points, notably the Lovemore Sports website and pitch deck templating.

As a recurring client of mine, I work with Blue Edge on an ad-hoc basis to deliver a range of design assets, from bid templating and implementation through to pitch deck designs. Shown here is a more playful project I’ve worked on for Blue Edge: a illustration series created for internal staff comms.

I have been strengthening their existing brand identity across public-facing marketing assets, from annual reports to digital infographics. One requirement for these briefs is image sourcing, keeping a consistent look & feel.

As Metapack’s Visual Designer, I was the brand guardian responsible for updating the style guide and creating all print and digital brand assets – from annual reports and performance ad banners, to various event and conference graphics. I also project managed a light rebrand from concept to implementation, in collaboration with external design agency Sketchdeck. Implementation involved reviewing existing brand assets as well as rolling out a diverse and inclusive illustration system.

I joined as a freelance designer in 2022, and continue to take on various client projects, working with clients across many industries including: education, finance and accounting, cybersecurity and governmental. Included in my scope of work is assisting with rolling out Obrizum’s new brand assets since undergoing a refresh in recent months.

Clients include Amplity Health, Capita, Deutsche Bank, Homerton Changemakers, PMI, PwC, Schneider Electric and Wargaming.

I’ve worked with Heta on conceptualising key report and stage document templates, as well as a first phase of social media templates. I was also involved in creating illustrations and infographics for several bid projects, all on a freelance basis.

Contracted by award-winning video production agency Sunday Treat, I was brought in to help refresh some of Flight Story’s Diary of a CEO presentation assets, based on existing templates and brand guidelines.

Various marketing and client-facing briefs I’ve worked on during almost four years as an in-house Graphic Designer with Sheppard Robson – from leaflets and invitation designs to bid templating, design and delivery. I was proactively involved in helping evolve the practice’s own brand identity, as well as client-facing requests creating illustrations, infographics predominantly adapted from architectural drawings, and several wayfinding and supergraphics projects.

Studio product photography and OOH (London Underground) advertising during my time working as a Graphic Design Intern with Stephen Einhorn – my first role in industry which I undertook after finishing my first year at university.

Early pitch phase concept art for the Candy Crush ‘Dev Diaries’ podcast’s virtual set production, drawing from the brand’s fun and eclectic universe. Contracted by award-winning video production agency Sunday Treat.

Studio product photography and image retouching for Shoreditch-based furniture studio Unto This Last.

Exploratory, phased web design (UI) delivered to Rooms Outdoor, a UK market leader in bespoke garden rooms.

Creative direction and asset rollout for The Art of Celebration, a concept for a private, membership-based concierge service launched by Sol Lovemore, the founder behind Lovemore Sports.

Sometimes projects don’t move past the initial pitch stage (and that’s okay too!) but it’s still a key part of the process. Here are some early design concepts (packaging, digital design, print design) which I’ve compiled for brands over the years, and that I’m still proud to include in my portfolio even though they never saw the light of day.

Various creative projects I’ve worked on in recent years – from printed collateral (leaflets, invitations) to digital assets (infographics, free template resources) and more casual, open-ended design projects.