Branded documents are crucial to businesses at every stage of their journey. From pitch decks and screen presentations to printed reports, guidelines and brochures – editorial and typographic design are core skills which enhance impactful storytelling.
The problem
Clients I have worked with across the years have all had a need for impactful, clear and engaging visual design for their branded marketing documents. Whether a templated suite of assets, or one-off designs, the requirement has remained consistently similar across digital and print: helping people tell interesting and emotional stories through editorial design.
The solution
Clients might want collaboration, interactivity or simply ease of use from their branded documents. So I will work flexibly according to their needs, working across various software as a result (Adobe InDesign, Canva, Figma, Google Slides, Microsoft Powerpoint). I approach each editorial design project with client needs first: I’ll work to their brand guidelines to make sure their unique values and ethos come across, whether I am designing on-screen pitch decks or printed brochures.
Deliverables
Creative direction, Editorial design, Icon design, Illustration, Infographics, Layout design, Presentation design, Templating, Typographic design
Pitch decks
A pitch deck is valuable because it condenses your entire business into a form that can quickly persuade someone to take you seriously. With a thread for emotional storytelling, enhanced with bold, clean and engaging visual design, a great pitch deck can open doors and act as key decision-making tools.
If you’re curious to know what makes a great pitch deck, read my blog article about it here…
Sample projects: Flight Story, Rich Simmons Art, Tropic Skincare
Brand guidelines
A brand guidelines document is less about aesthetics and more about control, consistency, and scalability. Its value shows up the moment more than one person is creating anything under your brand. A good brand guidelines document doesn’t just say what to do, it explains why. It defines your voice, positioning, and personality. It turns your brand from a vague idea into a system people can reliably execute, and that’s what allows it to grow without falling apart.
Sample projects: Obrizum, Urban Massage, Metapack
Presentation & social media templates
Templates for presentations and social media aren’t just about making things look polished, they’re about making your brand usable at scale. Having a wide yet controlled variety of templates in place can dramatically reduce effort, providing an internal team with the assets needed to work quickly and efficient, eliminating decision fatigue while maintaining a high standard of design quality – helping your team place focus and energy on other aspects of a project or campaign instead.
Sample projects: Urban Massage, TaxZap, Chromakane, Obrizum
Brochures & reports
Brochures are about quick persuasion. They’re typically short, visual, and focused on a specific message. Reports, on the other hand, are about depth and credibility. Whether it’s an annual report, research report, or internal analysis, the goal is to present detailed information in a structured, trustworthy way. Considered visual design is crucial for both types of documents, for accessibility (with wayfinding and colour & type contrast, for example) and engagement (with design elements such as interesting compositions and on-brand use of imagery).
Sample projects: TravelLocal, Heta Architects
Magazine layouts
Magazine layout design is the craft of arranging text, images, and space on a page so the content is both attractive and easy to read. It sits at the intersection of visual design and storytelling: creating a grid-based layout structure which appeals, and also guides how someone experiences the content. From typographic to imagery considerations, magazine layout design is about organizing content in a way that feels intentional, readable, and visually engaging.
Sample projects: NeverLazy Magazine
